Managing and reducing demand for single occupancy vehicles boils down to understanding individual transportation choices. Offering more options and better alternatives to owning and driving a car, financial incentives, and safe, connected bike and pedestrian infrastructure all have an impact.

Parking is one of those topics that delivers such an emotional charge for people. There’s never enough of it, and it’s expected to be free and available directly in front of your destination. Yet, we have such an overabundance of it everywhere, and it's typically subsidized by the public or private landowner, not by the person actually parking there.